I spent more than a decade as a Senior Graphic Designer and Art Director at lululemon, Aritzia, and Fable. Hundreds of sets. Countless shoots. What I could never wrap my head around was the lack of structure. No single tool, no standard process. Every team built their own version from scratch. So much energy went into the setup that there was less left for the actual work.

It was while working at a start-up, owning every part of pre-production myself, that the other side of the problem became clear. If this was hard for someone with my experience, what was it like for someone doing it alone for the first time?

prepros exists because production deserves better than a patchwork of docs and threads. Whether you're running your fiftieth shoot or your first, the planning should feel as considered as the work itself.